ThriveCart vs Kajabi: Which Tool Should Drive Your Business?

Finding a good shopping cart and sales page builder is crucial to the success of your online business, so it’s important to find the best software out there.

ThriveCart and Kajabi are both awesome platforms to sell and deliver goods to your customers, but which is best for your needs?

Well, that’ll be covered in this post since there’s a lot of different things you could be looking to do.

Inside of this comprehensive review, I’ll be sharing my thoughts on which solution you should be using so you can make the correct decision!

Let’s dive right into this review of ThriveCart vs Kajabi.

What is ThriveCart?

ThriveCart was created by Josh Bartlett in 2016, and it’s a shopping cart platform where you can create customized sales pages and order forms easily!

It’s currently in it’s pre-launch phase and available exclusively through private partners for a lifetime deal, so it’s a great time to get access.

They’re focused on making a platform easy for beginners to use, but also powerful enough for users who want advanced features!

No matter what software you are looking to integrate it with, you’ll be able to with ease. That’s one of the many reasons this platform is widely used.

What is Kajabi?

Kajabi is an all-in-one marketing platform that’s been around since 2010.

With over 25,000 users, they’re clearly well established and a powerful platform to build your online business!

While they’re not a dedicated shopping cart tool like ThriveCart, Kajabi can be used for many different things – email marketing, sales funnels, membership sites, sales pages.

So instead of being the “master of one,” it’s the “jack of all trades” option which has it’s positive and negatives!

What’s the main difference between the two?

The primary difference between ThriveCart and Kajabi is what they are looking to achieve as a platform.

ThriveCart‘s main focus is on creating high-converting sales pages and order forms, so you can increase conversion rates and maximize profits. There’s more functionality inside but it’s great for what it does.

Kajabi’s goal is to be an all-in-one platform so it can help users with various marketing tasks: collecting leads, creating sales funnels or pages, building powerful membership sites, and much more inside.

Does ThriveCart or Kajabi have better features?

So ThriveCart and Kajabi both have awesome features, but they are different since these platforms have different functionality and purposes.

Be sure to keep that in mind while making a decision on which platform to move forward with.

I’ll be breaking down a few features that make both of these tools stand out from the competition!

ThriveCart’s Best Features

  • High-Converting Shopping Cart Templates
  • 1-Click Order Bump
  • 1-Click Upsell & Downsells
  • A/B Testing
  • Embedded Cart
  • Webhooks
  • Automated Email Follow-ups
  • Affiliate Management Center
  • Membership Integrations
  • Autoresponder Integrations
  • Sales Tax Calculator
  • Much more inside…

You can see the full list of features here.

Kajabi’s Best Features

  • Complete Online Presence (All-In-One platform)
  • Unlimited Hosting
  • Powerful Email Marketing Automation
  • Create awesome sales funnels and landing pages
  • Membership Sites
  • Upsells & Downsells
  • Flexible Checkout Pages
  • Payment Plans, Coupons, Free Trials
  • Integrated Checkout
  • Much more inside…

You can see the full list of features here.

ThriveCart vs Kajabi Pricing Comparison

Kajabi and ThriveCart have different pricing models at the moment, since ThriveCart only has a lifetime deal available.

ThriveCart currently costs $495 for lifetime access, and an additional $195 if you’d like to upgrade to their pro plan (highly recommended).

Once they launch and the pre-launch deal disappears, you should expect the software to cost $95+ per month or $1,950+ per year. So if you were looking to sign up for ThriveCart, now’s the time to do so.

On the other hand, Kajabi has three plans that you can choose from. If you decide to purchase the annual plan, you’ll save 20% which is nice!

The plans cost $149/m, $199/m or $399/m depending on what functionality you are looking to use.

Kajabi is much more expensive than ThriveCart currently is, so I’d give it some thought before making the decision to invest.

Why you would want to choose ThriveCart

If you’re planning on selling any type of product online, a platform like ThriveCart should be a no-brainer.

Since it’s used specifically for creating checkout pages and things of that nature, it’ll payoff a lot in the long-run to use a dedicated shopping cart tool!

You have to consider the return on investment, not how much it costs up-front (although I consider their lifetime deal very reasonable).

Why you would want to choose Kajabi

If you’re planning on creating an overall web presence, you might want to use a tool like Kajabi since it’s an all-in-one marketing platform.

Whether you are an online entrepreneur or small business, it’ll have more than enough functionality to help you move your marketing efforts online!

And even if you are going to use Kajabi, investing in a shopping cart software isn’t a bad idea by any means.

Having the ability to fully customize what the customer sees on the sales page and order form shouldn’t be overlooked, it can make a world of the difference!

Final Thoughts

ThriveCart and Kajabi are both incredible platforms but vary on functionality.

If you’re looking to sell your own products, a tool like ThriveCart is going to make a world of difference since it’s designed specifically to increase conversions and maximize average order value!

On the other hand, Kajabi is a great solution for businesses looking for an all-in-one software that could do most things well, but not anything spectacular.

That’s where I’m going to end this comparison. Both are great, but have different uses! I hope this helped you determine which of these tools is the better fit for your business.

Our #1 Choice


ThriveCart is the best shopping cart platform I’ve ever used, hands down!

If you haven’t invested in ThriveCart yet, I’d highly recommend taking advantage of their lifetime deal since it will be going away very soon! It’ll save you a ton of money in the long run with this special offer I negotiated for our readers…